The advantages of social media for small and medium-sized businesses
Social networks not only are to connect individuals, today all small and large businesses are ubiquitous in social media.
Social networks have become a perfect showcase particularly for small businesses. Where they can be made visible to a very wide and specific audience.
Social media have transformed their functionality to provide marketplaces, videoconference facilities and even digital payments.
Visibility is very important for small and medium-sized companies, being present in social networks these companies can have increased visibility with new potential customers globally.
Close relationship with existing customer
This close connection to customer is one of the key benefits that social media. It provides quick and sincere customer feedback that has help improve companies products, processes and services.
Digital platforms are making it easier for people to purchase online. Businesses can benefit from this by being able to access new markets that would have been complicated to access otherwise. The COVID 19 pandemic has propelled eCommerce worldwide.
Know your competitors
Companies can also study the social media of competitors or companies they aspire to be.
This can inform their own business and commercial strategy by learning quickly what seems to work and what not.